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The story of this duffle pack began with a simple idea: to create a bag that could adapt to the needs of any journey.

GROUNDTRUTH is a New York-based company founded in 2016 by sisters Sophia, Nina, and Georgia Scott.

The company is dedicated to producing high-quality bags that are both functional and sustainable. They believe that bags should be not only aesthetically pleasing but also environmentally conscious.

Overall, GROUNDTRUTH is a company that is committed to sustainability and ethical manufacturing practices. Their bags are not only stylish and functional but also environmentally conscious. By using sustainable materials, upcycling, and supporting fair labor practices, GROUNDTRUTH is setting a new standard for the fashion industry.

The GROUNDTRUTH team spent months researching and testing various materials and designs to create a durable and lightweight backpack. They also collaborated with famous explorer Edward James Stafford to understand frequent travelers' needs and preferences.

The result was the "38L HYBRID DUFFLE PACK", a bag that combines the best features of a duffle bag and a backpack.

Let's discover this new product!

What is the "38L Hybrid Duffle Pack"?

The GROUNDTRUTH's 38L Hybrid Duffle Pack is the world's first bag made from 100% recycled plastic and captured CO2 emissions. It is a versatile and durable bag that can be used for a variety of purposes, from travel to outdoor adventures. With its high-quality materials, innovative design, and ample storage space, this bag is sure to become a go-to accessory for anyone who needs a reliable and versatile backpack.

What are the benefits for you?

  • 3-way carry system: Backpack, Hand Carry, Duffle

Perhaps the most unique feature of the "38L HYBRID DUFFLE PACK" is its ability to transform into a backpack. The detachable waist belt transforms into a comfy shoulder strap for shoulder and cross-body carry. It also has three exterior robust grab handles for hand carry. This feature makes it ideal for travelers who want a bag that can adapt to their needs as they move from place to place. The bag's straps can be easily tucked away when not in use, and the duffle bag handles can be used to carry the bag by hand.

  • Solid Construction

One of the standout features of this bag is its construction. It is made from a high-quality waterproof textile, a combination of a 600-denier ballistic yarn structure and a triangular ripstop weave which are both known for their durability and resistance to wear and tear. The bag also features YKK zippers, some of the strongest and most reliable zippers on the market.

  • Multi-Functional

In addition to its sturdy construction, the "38L HYBRID DUFFLE PACK" offers ample storage space. The main compartment of the bag can be accessed through a wide U-shaped opening, making it easy to pack and unpack. Inside the compartment, there are some mesh pockets that can be used to keep smaller items organized. The bag also features external pockets, including a large zippered pocket on the front of the bag and two stretch mesh pockets on the sides. These pockets are perfect for storing items you need to access quickly, such as a water bottle or a map. Other features of the "38L HYBRID DUFFLE PACK" include a padded laptop compartment, which can accommodate laptops up to 16 inches in size, and a removable waist belt, which can be used to distribute weight evenly across your body when you are carrying the bag as a backpack. It is also cabin-friendly on the majority of airlines.

Why do they think this time is suitable for a product like this?

Whether you are traveling, hiking, or simply need a reliable bag for everyday use, this backpack has everything you need to stay organized and comfortable on the go. The "GROUNDTRUTH: 38L Hybrid Duffle Pack" is an excellent choice for anyone who needs a versatile and durable backpack that can be used for a variety of purposes. Here are some reasons why this time may be suitable for a product like this:

  1. Shift towards sustainable products: There is a growing awareness among consumers about the environmental impact of products, and many are actively seeking out eco-friendly alternatives. The "38L HYBRID DUFFLE PACK" is made from sustainable materials, which could be a selling point for environmentally conscious travelers.

  2. Hybrid functionality: The "38L HYBRID DUFFLE PACK" is designed to be both a duffle bag and a backpack, which makes it versatile and adaptable to different travel scenarios. With more people looking for products that can serve multiple purposes, this hybrid functionality could be a significant selling point for the bag.

  3. Remote work and digital nomadism: The rise of remote work and digital nomadism means more people are working from different locations and traveling more frequently. This type of traveler is looking for products that can help them stay organized and mobile, and the "38L HYBRID DUFFLE PACK" is designed to meet those needs.

Overall, the current travel landscape and consumer trends towards sustainability, versatility, and mobility make this time suitable for a product like this.

How do you get yours with a Super Early Bird Price?

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